11/3/2023 0 Comments Keep it moving gifThis doesn't mean that it can’t work for some photos, but it’s generally best to use as many colors as possible while managing file size.”Ĭompress the file. “Photographic elements will quickly degrade when colors are limited. “This can work great on illustrations and other graphic elements,” she says. But, this approach is only advised in special situations, says Veronica Presley, Senior Designer for Creative Services at Oracle Marketing Consulting. So, limiting it can trim the size of your animation. The more complex your image’s color palette, the bigger the file size. “Once this is done, adjust the time on the remaining frames to compensate for the deleted frames.” “Reduce the size by deleting every second or third frame from the timeline,” she says. So, if you have a more complex animation that you’re adapting to email, or your animation is simply too big, then delete some frames from the animation, says Cathie Richter, Designer in Creative Services at Oracle Marketing Consulting. That’s not the expectation that email subscribers have. In emails, animated gifs are almost never video-quality. If you need to reduce the file size of your animated gif, then consider. But when it comes to a single animated gif, the ideal is to get the file size as small as possible without losing quality.” “We recommend monitoring emails with heavier image totals to see if there’s any performance loss. But lately, we’re seeing emails average in the 2-3 MB range-with some brands far exceeding that!” he says. “The best practice is to keep all email image sizes at less than 800 KB total. However, it can be tricky to know where to draw the line on image file sizes, says Nick Cantu, Senior Art Director for Creative Services at Oracle Marketing Consulting. That can make your email or the image slow to load. That means file sizes can get huge in a hurry if you’re not careful. Keep animated gif files from getting too bigĪnimated gifs are essentially multiple images bundled up together in a single file. However, there are some concerns you should be aware of when using animated gifs. Mobile app and software demonstrations or navigation instructionsĬonveying urgency (think: countdown clocks)Ītmospheric feel (think: fireworks, rain, falling snow) Reveals, including before-and-afters and price/discount reveals Product demonstrations or service instructions, whether it’s showing how a dress flows or how a backhoe can remove a boulder Highlighting product options, such as different colors, patterns, sizes, or configurations We use them regularly with both our B2C and B2B clients to great success. Once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. On the Message tab, in the Move group, click Actions, and then click View in Browser.Until there’s better support for animated PNGs, CSS animation, and video in email, animated gifs will remain the safest and easiest way to add motion to your campaigns. View an e-mail message in your Web browser (Outlook 2016 or Outlook 2013) Or, you can view the email message in your browser. Click the search result and under Simplify and personalize Windows, enable Show animations in Windows. If you have Outlook for Office 365, version 2008 or higher, use Windows 10 to enable animated GIFs.Ĭlick Start and type Show animations. In the Display section, check the box to Play animated GIFs. In Outlook for Office 365 before version 2008, select File > Options > Advanced. You can enable animated GIFs in Outlook by doing one of the following: If only the first frame of the animation appears, you have animations, or animated GIFs, disabled. Causeīy default, Outlook plays animated graphics in the body of email messages. When you receive an e-mail message that contains animated graphics, such as animated.
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